E-Commerce Retailer and How to Use Web Analytics
I worked with Dr. Amen and his team for a short time, this year, and learned a lot from the e-commerce team about the tools they used to monitor and build traffic and sales for Dr. Amen’s supplement brand, Brain MD. I don’t know if this is the case for every e-commerce brand, but having interviewed with a couple and having insights into Bran MD’s shop, it appears that the company needs several tools to gather the full picture of what is happening on their site. For example, Magento is a software tool that enable the shopping cart experience on a website. This tool allows the company to understand the customer lifetime value, to calculate ROI and to build highly-targeted email lists based on purchasing behavior. While this is definitely valuable information, there is more to the picture of web analytics needed to run an effective e-commerce site. Enter: Shopify, which allows the company to track abandoned-cart sales and allows you to accept credit cards for transactions. Some w...
